Designing intuitive and user-centered products that drive real results.

I’m a San Francisco–based Senior Product Designer with 7+ years building 0→1 and end-to-end web/desktop experiences and the brand systems behind them. I thrive in fast, cross-functional teams, turning messy workflows into crisp UX, scalable design systems, and measurable outcomes.

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Recent work

I led the end-to-end design of LeadDelta’s Tasks & reminders feature, from research and UX strategy to interface design, solving a major user pain point of losing track of follow-ups and key actions. By introducing a simple yet powerful task system with smart reminders inside the inbox, we boosted daily engagement by 28%, improved feature adoption by 45%, and reduced churn among active users by 12%, turning LeadDelta into a more actionable and habit-forming workspace.

Designing LeadDelta Tasks & reminders feature

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Redesigning LeadDelta Web & Chrome App onboarding experience

I led the end-to-end redesign of the onboarding experience for the web and Chrome extension of LeadDelta, owning discovery, user flows and visual design. By streamlining the signup path, reducing friction, and guiding users swiftly to their “aha” moment, we achieved a 35 % increase in activation rate, 50 % faster time to first meaningful action, and cut drop-off during onboarding by 20 %, setting the stage for stronger user retention and growth.

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Brand work

Kind words

  • We needed product and web updates on a startup timeline... yesterday. Alex delivered. Dependable, user-centric, and fast without sacrificing quality.

    Shawn Finder, Vice president at VanillaSoft

  • Her problem solving skills unblocked our team more than once, and the work consistently moved our metrics in the right direction.

    Ved Rasic, CEO at LeadDelta

  • Alex captured the essence of our product and audience. She seeks real user input, and turns insights into designs that feel obvious in hindsight.

    Richard Berman, CEO of VerbFactory

  • Alex's delivered assets our team could deploy immediately. She made our message simpler and our visuals impossible to ignore.

    Sasa Jokic, CEO at Cosmic Buildings